Return on Ad Spend (ROAS) Calculator

Enter the revenue generated from ads and the amount spent on those ads to calculate your ROAS.

Return on Ad Spend (ROAS) Calculator

Calculate your return on ad spend (ROAS) from ad revenue and ad spend.

This is an estimate for general informational purposes only, not financial advice. ROAS measures revenue, not profit — it does not subtract the cost of goods sold or other expenses.

Return on ad spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. It is calculated by dividing total revenue attributed to ads by total ad spend, and is one of the most common metrics for judging advertising campaign performance.

Example

  • With the default values shown above, this calculator returns: Return on Ad Spend (ROAS) ≈ 4.00; ROAS as a Percentage ≈ 400.

Frequently Asked Questions

What is a good ROAS?

It depends on your profit margins — a commonly cited benchmark is a ROAS of at least 4:1 (or 400%), but businesses with thin margins may need a higher ratio to be profitable, while high-margin businesses can profit at a lower one.

Is ROAS the same as ROI?

No — ROAS compares revenue to ad spend only, while ROI (return on investment) typically compares net profit (after all costs) to total investment, giving a more complete profitability picture.

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